Lower TTV doesn’t mean higher LTV

I was reading a fascinating post on the relationship between Time To Value (TTV) and Life Time Value (LTV)

I would always push for reducing the TTV of new products/services as much as possible. My thinking was reducing that would get the user value faster and thus give them a better experience. 

Like most things nothing is absolute truth.

The post talks about how in a particular product that was not the case. The best users of the products were those who were considerably slow to get value from the product but they tended to stay the longest. 

Makes me think about how many false truths all of us believe in which when probed with more data, don’t hold up.

It is one of the reasons I like the saying “Strong Opinions, Loosely Held.”

Published July 10, 2024